Dreamland is a San Diego based Event Planning company that specializes in aesthetically pleasing picnics, pop-up events, brand collabs, and so much more! When they came to me asking for brand/logo makeover, I was thrilled. In keeping with the classic retro yet “clean girl” aesthetic that Dreamland embodies, I wanted to use a classic serif font matched with a decorative all-caps font. Much of the inspiration for this brand came from my admiration of companies like, Vacation Sunscreen. I added some fun, nostalgic elements to really evoke the refined branding the girls at Dreamland were going for. Overall, we were all really happy with the outcome.
-Cameron Penny
