Buju Bottles was something I had been wanting to design for a long time now. I always thought designing the visual identity for a wine shop would be so fun, so I did. "Buju" is a nickname given to chubby children, which means breadfruit. The vision was to create a hip and colorful atmosphere, while emphasizing the wide variety of vintage wines carried by Buju Bottles. I designed the logo of Buju so that the two U’s look like half-full glasses of wine, hence “Glass half full vibes”. Buju Bottles is a sip-and-stay, as well as a stop-and-shop kind of establishment.
-Cameron Penny
